is a self-taught multidisciplinary artist. Her artistic practice moves across a broad spectrum of music, video, scenic installations, choreography and visual experimentation, both live and virtual. As a solo artist and with her alter ego JAMES, she explores energies between aggression, eroticism and discomfort and new forms that move back and forth between DJ set, concert, performance and political statement and thus also irritate. JAMES plays in clubs and on theater stages.
FRÖHLICH'S video language combines bricolage, animation and high-end cinematic imagery. Fröhlich seeks poetry in YouTube low-fi videos and is a follower of the open source movement. She purposefully works with the copy-paste method, using YouTube and social media to create her own works through alienation, montage and distortion.
In her works, Fröhlich creates scenarios between everyday life and catastrophe with unreliable, seductive and destructive characters that play by their own rules and provoke a shimmering unease in the viewer. By distorting time, sound, space, and playing with the representation of bodies, she questions observational habits, certainties, and points of view.
FRÖHLICH moves internationally in institutionalized theater and dance, as well as in the underground performance and club scene. She is co-founder and artistic director of the dance collective deRothfils. She has been collaborating with Fhunyue Gao for many years, together they created the performative platform ROBINROBIN and are currently developing the virtual playground robinrobin.ch As a video and sound design artist, Fröhlich collaborates with director Claudia Bossard in the German-speaking theaters. She develops music video clips for ODD BEHOLDER and Gao/Kacirek, among others.
With DANCE DIVINE she shares a close collaboration, mutual inspiration and constant artistic stimulation. With their DJ live sets they tour the clubs of Europe together.
Fröhlich collaborates with a.o.
Peeping Tom, Fhunyue Gao robinrobin.ch, DANCE DIVINE; Claudia Bossard, arp: (Julia Reist), Marie Gyselbrecht, Mohamed Toukabri, Gao/Kacirek, Nina Stadler deRothfils, Romy Springsguth, Odd Beholder, Robin Adams, Yara Bou Nassar, Paed Conca, Moritz Alfons, Giulin Stäubli, Matthias Günter, Yannick Mosimann. Mit Institutionen u.a.: Volkstheater Wien; Decoratelier, Brüssel; Dampfzentrale, Bern; Nederlands Dance Theatre NDT; Theater Basel; Roxy Theater Basel; Ballhaus Ost, Berlin; Station, Beirut; Espace Libre, Biel, Cinedans Dance on Screen Amsterdam.
Annalena Fröhlich first studied piano and voice at Jazz school in Lucerne. She left school after just one year to pursue an autodidactic education. In the following years, she developed her multidisciplinary artistic practice and explored it further in residencies in Brussels, Beirut, New York and Buenos Aires. In 2014, she obtained a Master in Theater with a specialisation in Scenic Arts Practice at HKB, Berne. Together with dancer and choreographer Nina Stadler, she is the co-founder and artistic director of the ensemble deRothfils, with whom she has been celebrating national and international success since 2010. Since the last production «PARK» Annalena Fröhlich took over the sole direction of deRothfils. Fröhlich's film director's debut "they keep disappearing" with deRothfils premiered in March 2018 at «Cinedans Dance On Screen Festival» in Amsterdam.
Annalena Fröhlich received a scholarship for composition by the Société Suisse des Auteurs SSA 2013 and an atelier scholarship in New York by the canton of Berne 2013.
Residencies and collaborations in Brussel BE, Beirut LE, Moscow RU, New York USA, Germany and Buenos Aires AR. 2013-2015 Annalena Fröhlich was Associated Artist of Dampfzentrale Bern with deRothfils.
Some press voices about Annalena Fröhlich